EUNIC MENA Project
EUNIC MENA is a long-term project initiated by EUNIC which addresses Democratic Empowerment, Cultural Policy and Creative Economy and includes regional and national projects in the MENA region. The project is supported by EUNIC and the European Commission, namely EEAS, DGEAC and DEVCO.
EUNIC MENA Mission statement
During EUNIC MENA Regional Meeting in Beirut (15-16 November 2012), the clusters represented agreed to draft a Mission Statement for EUNIC activities in North Africa & Middle East (MENA).
The overall theme of our work in MENA is the creative sector, articulated in the following objectives:
- Developing new and realistic approaches in cultural policy that reflect evolutions in the region and that are responsive to civil society movements and expectations
- Supporting capacity building and professionalizing the creative sector and the independent cultural scene
- Improving and developing mobility and exchange of artists and cultural operators within MENA and between EU and MENA
- Promoting European culture and values in MENA region through cultural projects
Our approach is needs based with the aim to promote creativity as learning journey and culture as economically viable.
Our target audiences are young people and women, along with civil society actors, private or independent sector and public authorities, on the basis of establishing strategic partnerships, trust and of creating links between all stakeholders.
In a shared common language with our partners and target audiences, we advocate for the values of culture, diversity, dialogue, peace and freedom of expression, speech and assembly, with a main goal to put culture and civil society at the forefront of the democratic transformation.
EUNIC MENA Creative Industries*
As a first step, the EUNIC Cluster Jordan (British Council, Goethe Institut, Institut Français, Instituto Cervantes and Società Dante Alighieri) initiated the “EUNIC MENA Creative Industries” Project. The aim is to support Jordan’s economic performance, competitiveness, and regional cooperation; to encourage citizens to start their own initiatives in the cultural, social and economic fields; and to reach out to the wider public in Amman and outside the capital. The project is carried out by the EUNIC Cluster Jordan and supported by the EU Delegation to Jordan. In 2012, it includes the following activities:
Euromed Forum on Creative Industries & Society
13 - 15 May 2012
Kempinski Hotel Ishtar, Dead Sea, Jordan
The Euro-Med Forum on Creative Industries & Society was the launch pad of the long-term EUNIC MENA Project and gathered around 170 representatives of the Creative Industries from the MENA region (Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine, Tunisia) and the EU. The participants were assigned by the EUNIC Clusters in the MENA region and the EUNIC Members in Europe. All sectors of the creative industries were present: Advertising; Architecture; Crafts; Cultural heritage; Design; Educational & leisure software; Fashion; Film, video and audiovisual production; Literature, libraries and publishing; Music; Performing arts & entertainment; Television, radio & internet broadcasting; Visual arts.
The Forum was organized in a creative and highly participatory format using Open Space Technology (OST) which brings all stakeholders (individuals, independent organizations, institutions etc.) together to discuss and to seek a shared solution. The performance group Improbable from London facilitated the process – the participants proposed the topics, discussed them in groups and identified their needs and expectations. In this way, each participant was able to contribute to the design of the long-term EUNIC MENA Project. The final report lists all the issues raised and is available on request.
Following these recommendations, EUNIC will design the long-term MENA Project. It should be launched beginning of 2013 and will be implemented by the EUNIC Secretariat in Brussels and the EUNIC Clusters in the MENA region.
Mapping of the Creative Industries in Jordan
A Mapping of the Creative Industries in Jordan will be carried out, not only to know more about the sector but also to assess the value of the creative industries to the wider economy. Surveys in Europe show that the creative industries not only contribute significantly to the GDP but also that they are growing faster than most sectors of the economy and also generating new jobs twice as fast. The mapping aims to help creative practitioners as well as policymakers to understand the creative industries better, to identify the needs and suggest ways in which they might be addressed. It should encourage politicians to take the sector seriously and to develop policies to push the creative industries agenda forward. The Mapping will be carried out in two phases and a first study will be presented at the ‘Creative Jordan – Platform for Visionary Ideas’ in November 2012. Yusuf Mansur is responsible for the research, in collaboration with BOP in London; he will also carry out the second more in-depth research in 2013.
Parallel to the Mapping, an online platform for the Creative Industries in Jordan will be developed, to provide information about people and organizations working in the different sectors of the creative industries, project ideas and new initiatives, ongoing research and studies, incubators, funding possibilities etc. It should facilitate finding people/ organizations in specific sectors and encourage young entrepreneurs to start their own business. In 2012, a Facebook page has been created, to gather data and to prepare the online platform which should be working by 2013.
Platform for Visionary Ideas
14 – 17 November 2012
The Hangar + different locations in Amman
Creative Jordan - Platform for Visual Ideas will be a meeting point for creative people and organizations in Jordan. It will show the richness and potential of the Creative Industries, and envision ways of encouraging innovation, stimulating entrepreneurship and developing new markets. The Festival should encourage collaborations between different sectors of the creative industries and will build on the Euro-Med Forum on Creative Industries & Society, organized by EUNIC Jordan and held in May 2012 at the Dead Sea in Jordan.
- OPENING: Dance performance ‘It was a long winter’ (Zakharef in Motion)
- Exhibitions exploring the ‘Future’ (Syntax, Ikbis)
- Film screenings exploring ‘Innovation’ (Dalia Koury)
- Graffiti workshop & live action in public spaces (British Council)
- Comics workshop & exhibition (Goethe Institute)
- CLOSING: Multi-media sound & VJ (Ahmad Sabbagh)
- New initiatives will be presented in a creative and participatory way to the audience:
- Little Story Big Story - children’s stories written by children (Project PEN)
- Arduino Technology - workshop & presentation (Hazim Bitar)
- Subjective Atlas for Jordan (Al-Housh)
- Learning Cities/ Jeerah (Arab Education Forum)
- Art Radio (Tarek Younis)
- Hip-hop dance school (Dina Abu Hamdan)
- ArtCinemas (Ahmad Ameen)
- TTI Trip To Innovation (Belal Raslan)
- Mlabbas, Azkadunya, Phylli Skateboards etc.
The Projects Platform will also be used for two information sessions:
- Creative freelancing tips (TasmeemMe)
- Al Urdonia Lil Ebda’s Incubators project
Creative entrepreneurs and artists will open their studios/ offices to the general public:
- Al Balad Theatre; Aramram Studios; Dar al Anda; Darat Al Funun; Darat al Tasweer; Jacaranda Image; Jo Bedu; Mlabbas; Makan; Nabad Gallery; National Gallery of Fine Art; Orange Red; Rainbow Theatre; Royal Film Commission; Ta3leeleh; The Studio; Zara Gallery etc.
- ‘Urban Reflection’ (Nahla Tabaa) & artists’ studios in Jabal Al-Weibdeh.
- A map will be printed to guide the visitors and Hamzet Wasel will organize a creative hunt.
- Presentation of a mapping study of the Creative Industries in Jordan (Yusuf Mansur), followed by simultaneously running panel discussions by Creative Clusters
- Panel Discussion on urban planning and design: ‘The Utopian City’ (Ahmad Humeid & Rami Daher)
- Panel Discussion with the Ministries for Culture, Education, Economic Development and Tourism on their role in the development of the creative industries in Jordan (moderated by 7iber)
- 4 Workshop sessions by French, Spanish and Jordanian trainers on cultural entrepreneurship.
- One-to-one training sessions with practical advice in financial management, strategic planning, digital marketing and HR management
- Funding organizations such as the EU will provide training on proposal writing and reporting TBC
On-line/ Social media interventions
14 Nov 2012
15 Nov 2012
16 Nov 2012
17 Nov 2012
|HANGAR||DIFFERENT LOCATIONS IN AMMAN|
12.00 – 22.00
Exhibitions & Film Screenings
10.00 – 19.00
RAS EL-AIN GALLERY
14.00 – 18.00
4 parallel Workshops
12.00 – 18.00
12.00 – 18.00
12.00 – 16.00
EU Workshop TBC
12.00 – 19.00
‘It was a long winter’
Zakharef in Motion
Presentation of the mapping study +
The Utopian City
The Government and the creative industries in Jordan
* Creative Industries: Advertising; Architecture; Crafts; Cultural heritage; Design; Educational & leisure software; Fashion; Film, video and audiovisual production; Literature, libraries and publishing; Music; Performing arts & entertainment; Television, radio & internet broadcasting; Visual arts.
Creative Jordan – Platform for Visionary Ideas:
Toleen Touq, Platform Coordinator
Mob: +962 77 933 5778
Alexia de Tillesse, Creative Trail
Mob: +962 79 772 4114
EUNIC MENA Creative Industries:
Renata Papsch, Project Coordinator
Mob: +962 79 718 7265
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This project is funded by the European Union
Please click here to download Concept Note for future projects.